A cardinal rule in copywriting is that you must always emphasize the benefits of a product to a prospective buyer. The mantras go like this: “People don’t buy features, they buy the benefits those features bring”; or “”Always provide a feature/benefit list” and “Make your copy benefit-rich.” But there are situations where you need to …
Author Archives: Bob Martel, MS, PE, PhD
Customer-Centric Copy
Captivate Your Audience With Customer-Centric Content Today, top marketers are putting content on their websites not just to persuade, but to engage with their customers, meeting buyers where they live and providing information that they want. With a great experience, customers are 5X more likely to make a purchase. From visiting your website to learn …
Tell Me A Story, Daddy….
Tell Me a Story From the age of our earliest memories, we have listened to and learned from stories. Remember the lessons of Hansel and Gretel, Little Red Riding Hood, The Three Little Pigs, Goldilocks, Three Little Kittens, Peter Rabbit, and the Night Before Christmas? Decades later we remember those stories and repeat them word …
The MarCom Buzz 